Due to the transformations that the business field has presented in the last decade, the automation of marketing has become a paramount necessity for businesses that aim to achieve success on the Internet. In particular, buy youtube views those companies belonging to the retail purchasing sector, which are dedicated to selling products or offering their services online.
But what is marketing automation? It consists of using programs to deliver personalized messages to the target audience, loyal consumers or potential customers, based on specific elements such as spending habits, past interactions with the business website, purchases, among others.
Contributions of marketing automation in a business
Today, a marketing strategy for companies depends – in large part – on the progressive maintenance of contact with potential customers to maintain sales. This is where the automation of multiple operations comes into play in order for a business to generate greater proximity to users and achieve its objectives.
- An efficient job
One of the most notable benefits of marketing automation is that it helps sales teams become more productive and work more efficiently.
Users love to receive personalized content, even several digital marketing studios have proven that sending personalized emails generates six times more revenue than the conventional method.
- Higher productivity
The programs used in marketing strategies for companies simplify the daily tasks of promotion, effectively eradicating repetitive and manual processes, replacing them with automated functions. Of course, this translates into greater productivity.
- It facilitates the identification of people
The automation of marketing operations makes it easier to identify users during the conversion phase. And is that these programs usually have a scoring feature that allows businesses to determine which are the best people to make a purchase.
- Improve conversion rates and revenue
Another reason why companies automate marketing is because they seek to optimize conversion rates and revenue, because with these programs it is possible to encourage customers to stay longer on the web, so that increases the chances of generating sales.
According to the statistics, the companies with presence in Internet that include an automated system in their digital marketing campaigns reach a 53% more of conversion rates and, a greater average of annual growth of the income in a 3.1% in comparison with the businesses that do not use this type of software.
- More control
With a good automation mechanism, businesses can gain greater control of their marketingstrategy for companies through the vision of a single customer and how different channels behave.
For these reasons, it is that many online businesses have taken the decision to automate marketing operations in their campaigns, as they yield better results.